February 2, 2022

Old School Racing

Old School Racing is a racing team situated in the United Kingdom. It was established by two individuals and is actively involved in the 750 Motor Club within the Club Enduro Championship. The team’s inception took place within a former Gothic school building, hence the team’s name draws from a linguistic interplay between “Old Gothic School” and the traditional connotations of “Old School” (representing something traditional and reliable). Their racing vehicle of choice is a Volkswagen Scirocco GT23, and the team has aligned the car’s visual design with their overall branding strategy.


Design the branding for a UK based Racing team

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client

    Old School Racing

  • Industry


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