Wearable Market Infographics

The communication team at Kinematix wanted to create an infographic to raise awareness of the burgeoning wearable market for health and sports while promoting the company’s product, Tune. The goal was to transform data into a comprehensive infographic that would make it easier for the reader to interpret substantial data sets, illustrated for readability. Another objective was to ensure that the infographics could be divided into smaller segments for sharing on social media to gain traction among the targeted audience.

The strategy involved refraining from incorporating the company’s branding and instead establishing a distinctive visual identity for the infographic that could be shared without direct association with the company at a glance.