Diogo Lopes Designer
Diogo Lopes Designer
Diogo Lopes Designer
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Branding
February 2, 2022

Old School Racing

Old School Racing is a racing team situated in the United Kingdom. It was established by two individuals and is actively involved in the 750 Motor Club within the Club Enduro Championship. The team’s inception took place within a former Gothic school building, hence the team’s name draws from a linguistic interplay between “Old Gothic School” and the traditional connotations of “Old School” (representing something traditional and reliable). Their racing vehicle of choice is a Volkswagen Scirocco GT23, and the team has aligned the car’s visual design with their overall branding strategy.

Task

Design the branding for a UK based Racing team

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client

    Old School Racing

  • Industry

    Automotive

Old School Racing Hero
Old School Racing Logo Old School Racing Logo References Old School Racing Logo Color Variation Old School Racing Word mark Color Variation T-Shirt with Old School Racing Logo Hat with Old School Racing Logo Racing Jacket for Old School Racing Old School Racing Branding Application Old School Racing Branding Application with Background Image Old School Racing Branding Application with Message Old School Racing Branding Application with Message T-Shirt and Jacket for Old School Racing T-Shirt and Polo for Old School Racing Polo for Old School Racing Polo Close Up for Old School Racing Rain Jacket for Old School Racing Helmet details for Old School Racing clothing Mead Racing Suit for Old School Racing Mawdsley Racing Suit for Old School Racing Old School Racing Car Old School Racing
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