March 16, 2021


The Lumbala Leadership & Sports Foundation (LLSF) comprises seasoned university educators, business entrepreneurs, NCAA D1 athletes, health leaders, and policymakers who are enthusiastic about reforming the education system for BIPOC and diverse communities.

The objective for the brand was to capture the cultural heritage of Rolly Lumbala (Founder) along with the concepts of a shield and protection. Building upon this initial concept, we successfully developed a compelling brand application that maintains an open and versatile iconography. This approach provides boundless possibilities for the identity to expand and adapt over time with color, composition and patterns.

Details of this project were generously shared by FuseHub, a Vancouver Island-based marketing and communication firm known for delivering top-tier quality and care at a cost-effective rate.


Design Lumbala Leadership and Sport Foundation branding

  • Strategy

    Brand Srategy

  • Design

    Art Direction

  • Client


  • Industry