Lumbala
The Lumbala Leadership & Sports Foundation (LLSF) comprises seasoned university educators, business entrepreneurs, NCAA D1 athletes, health leaders, and policymakers who are enthusiastic about reforming the education system for BIPOC and diverse communities.
The objective for the brand was to capture the cultural heritage of Rolly Lumbala (Founder) along with the concepts of a shield and protection. Building upon this initial concept, we successfully developed a compelling brand application that maintains an open and versatile iconography. This approach provides boundless possibilities for the identity to expand and adapt over time with color, composition and patterns.
Details of this project were generously shared by FuseHub, a Vancouver Island-based marketing and communication firm known for delivering top-tier quality and care at a cost-effective rate.
Task
Design Lumbala Leadership and Sport Foundation branding
![Lumbala Leadership and Sport Foundation Branding Application in photo](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_20.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Logo](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_1.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Logo Variation](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_2.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Logo](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_3.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Logo Shield Positive and Negative](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_5.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Logo Shield Color](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_6.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Shield Origin](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_10.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Logo Shield](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_4.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Shield Variation Color](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_7.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Shield Variation Color](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_8.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Shield Gradient](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_9.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Brand Iconography](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_11.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Brand On Image](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_12.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Branding Application](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_13.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Branding Application with image](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_14.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Branding Application with iconography](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_15.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Water Bottle](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_16.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Branding Application with image](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_17.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Branding Application in photo](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_18.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Branding Application in photo](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_19.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Branding Application in photo](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_20.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Branding Business Card](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_21.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation T-Shirt](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_22.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation T-Shirt](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_23.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Tagline](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_24.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Gym Wall](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_25.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Gym Wall](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_26.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Strong](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_27.png?fit=1920%2C1200&ssl=1)
![Lumbala Leadership and Sport Foundation Gym Weights](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_28.jpg?fit=1920%2C1200&ssl=1)
![Lumbala Pattern](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_29.png?fit=1920%2C1200&ssl=1)
![Lumbala Gradient Background](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/11/LUMBALA_30.jpg?fit=1920%2C1200&ssl=1)