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Branding
June 26, 2020

RL Motorsport

Since 2003, RL Motorsport has been your premier automotive engineering partner, delivering top-tier ECU calibration for both aftermarket and OEM units. Our services have grown to encompass comprehensive electronic solutions, covering power management, chassis control, and more, specifically tailored to elevate your race vehicles. With a proven track record across diverse racing platforms, we’ve transformed into dedicated performance consultants, assisting you, our valued client, and catering to your unique needs. RL Motorsport adopted an exclusive B2B model, making our retail products and services available solely through our trusted network of partners.

Task

Create a rebranding for RL Motorsport's design that demonstrates an evolutionary progression from the prior brand.

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client

    RL Motorsport

  • Industry

    Automotive

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