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Branding Events
September 7, 2019

Vancouver Island Marketing Connect

VIMC Speaker Introduction Video

Vancouver Island is rapidly emerging as a hub for small to medium businesses to thrive and grow. However, many companies struggle to showcase and promote their businesses using modern digital marketing techniques. The Marketing Connect Conference, in partnership with the Nanaimo Chamber of Commerce, is a two-day event designed to provide businesses with marketing tools that can enhance their growth. Learn from coveted brands that have pioneered modern digital marketing techniques and are now enjoying the benefits of unbreakable brand affinity and loyalty.

The branding for this event was inspired by the concept of bringing pixels together. It explores pixelated graphics in a less conventional manner through bitmap images and dark backgrounds. The composition is bold, extending graphics to the edge of the screen and printed materials.

FuseHub collaborated to create the event’s branding and some promotional materials. The presented project was not the selected one. Despite the event branding being designed by me in partnership with FuseHub, I believe that the proposed solution had greater potential for growth.

Details of this project were generously shared by FuseHub, a Vancouver Island-based marketing and communication firm known for delivering top-tier quality and care at a cost-effective rate.

Task

Design the branding and event collateral for Vancouver Island Marketing Connect

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client

    FuseHub

  • Industry

    Marketing