Vancouver Island Marketing Connect
Vancouver Island is rapidly emerging as a hub for small to medium businesses to thrive and grow. However, many companies struggle to showcase and promote their businesses using modern digital marketing techniques. The Marketing Connect Conference, in partnership with the Nanaimo Chamber of Commerce, is a two-day event designed to provide businesses with marketing tools that can enhance their growth. Learn from coveted brands that have pioneered modern digital marketing techniques and are now enjoying the benefits of unbreakable brand affinity and loyalty.
The branding for this event was inspired by the concept of bringing pixels together. It explores pixelated graphics in a less conventional manner through bitmap images and dark backgrounds. The composition is bold, extending graphics to the edge of the screen and printed materials.
FuseHub collaborated to create the event’s branding and some promotional materials. The presented project was not the selected one. Despite the event branding being designed by me in partnership with FuseHub, I believe that the proposed solution had greater potential for growth.
Details of this project were generously shared by FuseHub, a Vancouver Island-based marketing and communication firm known for delivering top-tier quality and care at a cost-effective rate.
Task
Design the branding and event collateral for Vancouver Island Marketing Connect
![Vancouver Island Marketing Connect Image Close Up](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_28.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Branding](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_1.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Logo Composition Variation](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_3.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Logo Color Background](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_17.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Logo Circle](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_4.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Arrow Branding Element](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_7.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Logo Small Version](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_2.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Branding Colors](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_9.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Logo Position](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_5.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Logo Position](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_6.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Presentation and Promotion](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_11.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Branding Text Presentation](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_8.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Branding Elements](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_10.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Presentation and Promotion](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_12.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Image Treatment Variation](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_15.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Social Media Post](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_13.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Logo over Image](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_18.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Speaker Presentation](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_14.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Speaker Announcment](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_16.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Event Meeting Room](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_19.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Event Outdoor](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_20.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Event Lanyard](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_21.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Event Lanyard and Badge](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_22.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Event Tote Bag](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_23.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Speaker Banner](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_24.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Speaker Room](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_25.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Staff T-Shirt](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_26.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Branding Elements](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_27.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Image Close Up](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_28.png?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Event Hall](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_29.jpg?fit=1920%2C1200&ssl=1)
![Vancouver Island Marketing Connect Branding](https://i0.wp.com/diogo-lopes.com/wp-content/uploads/2023/12/MarketingConnectSummit_30.png?fit=1920%2C1200&ssl=1)